Measurement plan
Define KPIs and key user actions before adding tags.
ANALYTICS & REPORTING
Know what is working before you spend more.
BILD sets up practical measurement for websites, campaigns and growth activity so decisions can be tied to real user actions.
Clear scope Transparent reporting Built around your business
FREE REVIEW01 / 02
Tell us what you want to improve.
Share the basics. We will come back with concrete next steps and the areas worth prioritising first.
GA4Web analytics
GTMEvent setup
LeadConversion actions
ReportDecision view
THE SERVICE
Analytics should answer business questions, not create more dashboards.
Traffic alone does not tell you whether a digital strategy is useful. A strong setup measures the actions that matter: enquiries, calls, bookings, purchases, signups and progression through important flows.
We define those actions, implement tracking and structure reporting around the questions the business actually needs to answer.
WHAT'S INCLUDED
Everything that matters, handled as one system.
Strategy, execution and measurement stay connected so individual tasks are not working against each other.
Analytics setup
Configure core analytics properties and data streams correctly.
Event tracking
Track forms, calls, bookings, purchases and important interactions.
Campaign attribution
Use consistent campaign parameters and source reporting.
Dashboard structure
Bring the most useful metrics into a focused view.
Insight review
Translate changes in the data into practical actions.
PROCESS
A clear roadmap from first audit to ongoing improvement.
No black box. Every stage has a reason, a deliverable and a next action.
01
Week 1
KPI discovery
Define what success means for the business.
02
Week 1
Tracking audit
Review current tags and data quality.
03
Week 1–2
Implementation
Configure analytics, events and campaign tracking.
04
Week 2
Validation
Test events and remove duplication.
05
Ongoing
Reporting
Review trends and recommend next actions.
WHAT YOU RECEIVE
A deliverable you can actually use.
You keep access to the work, accounts and data created for the project.
01Measurement plan
02Analytics setup
03Conversion events
04Campaign tracking framework
05Reporting dashboard
06Data-quality review
INDUSTRIES
Built to adapt to different business models.
The strategy changes depending on how customers search, compare and buy in your market.
FAQ
Questions clients usually ask before starting.
If your question is specific to your current site or market, send it through and we will answer it directly.
Can you fix an existing GA4 setup?+
Yes. We can audit events, duplicated tags and attribution problems, then rebuild the setup around the actions the business wants to measure.
Do I need a custom dashboard?+
Not always. Sometimes a clean analytics setup and a concise monthly report are more useful than another dashboard. We recommend the simplest useful view.
How do we start?+
We start with a short discovery call or audit, review the current setup, define the goal and then send a scope with timeline and price before work begins.
Will I see what is being worked on?+
Yes. BILD keeps the scope and milestones visible and explains what changed, what is being measured and what comes next.
Can this work with my existing website?+
Usually yes. We first assess whether the current site is a strong enough foundation. If it is holding the strategy back, we will explain the technical or UX changes required.
NEXT STEP
Ready to turn this into a growth system?
Tell BILD where the business is today and what you want to improve. We will recommend the right next step, not a generic package.