Category architecture
Map commercial keywords to categories and subcategories with clean internal hierarchy.
E-COMMERCE SEO
Turn product discovery into qualified revenue.
BILD E-commerce SEO improves category structure, product discoverability, technical health and content around the way people shop and compare online.
Clear scope Transparent reporting Built around your business
FREE REVIEW01 / 02
Tell us what you want to improve.
Share the basics. We will come back with concrete next steps and the areas worth prioritising first.
CategorySearch architecture
ProductOptimization
CrawlScale control
DataRevenue measurement
THE SERVICE
E-commerce SEO has to scale across hundreds or thousands of URLs.
Online stores create unique SEO challenges: filters, duplicate variants, thin category pages, out-of-stock products, faceted navigation and constantly changing inventory.
We build a structure that helps priority categories rank without allowing the store to generate crawl waste and duplicate competition.
WHAT'S INCLUDED
Everything that matters, handled as one system.
Strategy, execution and measurement stay connected so individual tasks are not working against each other.
Product optimization
Improve titles, descriptions, structured data and supporting copy where it matters.
Faceted navigation
Control filters, variants and duplicate URL patterns that can waste crawl budget.
Technical store health
Indexation, canonicals, redirects and site performance reviewed at scale.
Content support
Buying guides and comparison content built around research-stage search demand.
Revenue reporting
Connect organic landing pages to purchases and meaningful commerce actions.
PROCESS
A clear roadmap from first audit to ongoing improvement.
No black box. Every stage has a reason, a deliverable and a next action.
01
Week 1
Store audit
Review architecture, indexation, categories, products and analytics.
02
Weeks 1–2
Keyword & category mapping
Align search demand with the product taxonomy.
03
Weeks 2–4
Technical fixes
Resolve crawl, duplication and performance issues.
04
Month 2
Category optimization
Improve priority commercial pages and internal links.
05
Ongoing
Content & iteration
Expand supporting content and optimize based on sales data.
WHAT YOU RECEIVE
A deliverable you can actually use.
You keep access to the work, accounts and data created for the project.
01E-commerce SEO audit
02Category keyword map
03Technical fix plan
04Priority category optimization
05Product template recommendations
06Organic revenue dashboard setup
INDUSTRIES
Built to adapt to different business models.
The strategy changes depending on how customers search, compare and buy in your market.
FAQ
Questions clients usually ask before starting.
If your question is specific to your current site or market, send it through and we will answer it directly.
Do all product pages need unique text?+
Not always. We prioritize pages that can rank or convert and design scalable templates for the rest rather than creating filler text everywhere.
Can SEO work on Shopify or WooCommerce?+
Yes. The exact technical options differ by platform, but the same architecture, content and measurement principles apply.
How do we start?+
We start with a short discovery call or audit, review the current setup, define the goal and then send a scope with timeline and price before work begins.
Will I see what is being worked on?+
Yes. BILD keeps the scope and milestones visible and explains what changed, what is being measured and what comes next.
Can this work with my existing website?+
Usually yes. We first assess whether the current site is a strong enough foundation. If it is holding the strategy back, we will explain the technical or UX changes required.
NEXT STEP
Ready to turn this into a growth system?
Tell BILD where the business is today and what you want to improve. We will recommend the right next step, not a generic package.