Campaign structure
Separate services, locations and intent so budgets and messages remain controllable.
PPC ADVERTISING
Put budget behind campaigns you can measure.
BILD structures paid search and landing-page campaigns around qualified demand, clear tracking and controlled testing.
Clear scope Transparent reporting Built around your business
FREE REVIEW01 / 02
Tell us what you want to improve.
Share the basics. We will come back with concrete next steps and the areas worth prioritising first.
IntentKeyword targeting
CPCBudget control
LPLanding pages
ROIConversion data
THE SERVICE
Paid advertising works best when the offer, landing page and tracking are aligned.
Buying clicks is easy; knowing which search terms, messages and landing pages create useful leads is the harder part.
We build campaigns around intent and conversion tracking so budget decisions can be made from real outcomes rather than impressions alone.
WHAT'S INCLUDED
Everything that matters, handled as one system.
Strategy, execution and measurement stay connected so individual tasks are not working against each other.
Keyword & audience research
Prioritize relevant demand and exclude low-value traffic.
Ad creative
Write focused ads that match the offer and landing page.
Landing pages
Build or improve pages designed for the campaign action.
Conversion tracking
Measure forms, calls, bookings or purchases before scaling spend.
Optimization
Test bids, search terms, creative and landing-page performance continuously.
PROCESS
A clear roadmap from first audit to ongoing improvement.
No black box. Every stage has a reason, a deliverable and a next action.
01
Week 1
Audit & goals
Review account, offer, budget and conversion path.
02
Week 1
Tracking
Validate key events before launch.
03
Week 1–2
Campaign build
Create structure, keywords, ads and exclusions.
04
Week 2
Launch
Start controlled traffic and validate data.
05
Ongoing
Optimize
Adjust based on lead quality and conversion cost.
WHAT YOU RECEIVE
A deliverable you can actually use.
You keep access to the work, accounts and data created for the project.
01PPC strategy
02Campaign build
03Ad copy
04Negative keyword system
05Conversion tracking
06Monthly performance review
INDUSTRIES
Built to adapt to different business models.
The strategy changes depending on how customers search, compare and buy in your market.
FAQ
Questions clients usually ask before starting.
If your question is specific to your current site or market, send it through and we will answer it directly.
Is ad spend included in the management fee?+
No. The advertising budget is paid directly to the ad platform and is kept separate from BILD's management scope.
How quickly can PPC start?+
A focused campaign can usually launch after strategy, landing-page readiness and conversion tracking are in place.
How do we start?+
We start with a short discovery call or audit, review the current setup, define the goal and then send a scope with timeline and price before work begins.
Will I see what is being worked on?+
Yes. BILD keeps the scope and milestones visible and explains what changed, what is being measured and what comes next.
Can this work with my existing website?+
Usually yes. We first assess whether the current site is a strong enough foundation. If it is holding the strategy back, we will explain the technical or UX changes required.
NEXT STEP
Ready to turn this into a growth system?
Tell BILD where the business is today and what you want to improve. We will recommend the right next step, not a generic package.